Graphic Design Solutions, Authentic & Strategic

"My mission is to help businesses succeed through authentic and strategic aesthetics." ~ Jodi Salice, Creative Strategist in Graphic Design

Jodi Salice, Creative Strategist in Graphic Design

Hi! I'm Jodi Salice, and I used to be a rock star! Well, that may be true in my own local area, but we did open for national acts, and in that time I learned a lot about image and trying to look the part. My band consisted of four incredibly gifted introverts (myself included) and none of us fit the stereotypes of rock band members. We were substance free, clean cut, and eager to get home for bed at the end of every long gig. Oh... and we were Christians.

At the time, I was a graphic design noob (though I had a lifetime of art experience and a BA) and I designed all our branding and promotional materials. My work was "awesome" at the time because it made our band look like bonafide rock stars! I sincerely thought that would help to make us famous, but our image didn't fit the deeper essence of who we were... quiet and content in our own thoughts. Consequently, we did not attract the right audiences. Gigs failed before they even began because we didn't meet social expectations. Our “image” caused us to look the *wrong* part, and the discrepancy sabotaged our efforts to develop a loyal fan base.

Eventually, our band split and we went our separate ways. The experience was painful, but hugely educational for me. I went back to college to focus on graphic design, graduated with a perfect GPA, and in 2005 after three years gaining hands-on experience at a local printing company, I left to pursue my career in visual branding.

I have since developed a MUCH better understanding of the deeper purpose of graphic design, won three American Advertising Awards, and have enjoyed all these years as an independent provider and church musician. My mission is to continue helping business-folk succeed through high-quality, authentic visual branding. May I partner with you?

SERVICES

Logo Design

Logotypes & Marks
Support Elements
Award-Winning
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Visual Branding

Marketing Collateral
Visual Identity
Packaging Design
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Discovery

We'll get clear on what makes the essence of your brand and how it is set apart from your competitors.
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Strategy

Through strategy, we will determine how will your visual branding will be its most effective in the market.
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BUSINESSES I'VE WORKED WITH

UP2U Films
Synertx Rehab
Law Office of Walter Reaves
White Diamond Productions
Truth for Youth America
Rotterdam Martial Arts
Slate Media

WHAT THEY'VE SAID

Paid very close attention to the details…

Jodi exceeded our expectations. She was very responsive and paid very close attention to the details of our project. She

Cynthia Singh
Passport To Life

“Very professional and her work is impeccable.”

I have had the pleasure of working with Jodi for the past 5 years. Jodi developed my website and has

John Charles Cook