Hi! I'm Jodi Salice, and I used to be a rock star! Well, that may be true in my own local area, but we did open for national acts, and in that time I learned a lot about image and trying to look the part. My band consisted of four incredibly gifted introverts (myself included) and none of us fit the stereotypes of rock band members. We were substance free, clean cut, and eager to get home for bed at the end of every long gig. Oh... and we were Christians.
At the time, I was a graphic design noob (though I had a lifetime of art experience and a BA) and I designed all our branding and promotional materials. My work was "awesome" at the time because it made our band look like bonafide rock stars! I sincerely thought that would help to make us famous, but our image didn't fit the deeper essence of who we were... quiet and content in our own thoughts. Consequently, we did not attract the right audiences. Gigs failed before they even began because we didn't meet social expectations. Our “image” caused us to look the *wrong* part, and the discrepancy sabotaged our efforts to develop a loyal fan base.
Eventually, our band split and we went our separate ways. The experience was painful, but hugely educational for me. I went back to college to focus on graphic design, graduated with a perfect GPA, and in 2005 after three years gaining hands-on experience at a local printing company, I left to pursue my career in visual branding.
I have since developed a MUCH better understanding of the deeper purpose of graphic design, won three American Advertising Awards, and have enjoyed all these years as an independent provider and church musician. My mission is to continue helping business-folk succeed through high-quality, authentic visual branding. May I partner with you?
Paid very close attention to the details…
Jodi exceeded our expectations. She was very responsive and paid very close attention to the details of our project. She… really delivered and made it fun for us. Highly recommended. Read more “Paid very close attention to the details…”
“Very professional and her work is impeccable.”
I have had the pleasure of working with Jodi for the past 5 years. Jodi developed my website and has… maintained it to this current date. She is very professional and her work is impeccable. Jodi is very easy to work with and will suggest or follow through with exactly what is asked of her. Jodi is kind, understanding, and passionate. This is self evidence through her high quality she presents in her work. Read more ““Very professional and her work is impeccable.””