The Brand Intensive is the preliminary process to developing a full strategy and it’s broken up into three parts:
- Research & Development
- Industry Audit (audience, competitors, market landscape)
- Live Brand Intensive – an hour to 1-½ long video call where I give you a full presentation of your roadmap. I go through each step and section of it, outlining all of your brand requirements.
By the end, you’ll have a clear understanding of what’s required for your business, a high-level understanding of your brand and overall brand strategy. I will provide you with a PDF document containing your report, and a recorded copy of the presentation video.
This critical step sets out the best direction for your brand, giving you the clarity in the direction you’ll be going. It provides you with valuable insights about your business’s unique circumstances, and it allows me to develop an accurate price quote for the execution.
You can choose not to have me do the execution for you, in which case you may take the roadmap from the brand intensive and either execute it yourself, or you may hire someone else to do it. It’s your choice, but either way, the value of the roadmap stands on its own and you can take that value with you.