Design portfolio / Hire Heroes USA
Hire Heroes USA at SHRM
A full suite of event collateral for a national nonprofit’s presence at a major HR conference.
Project at a glance
- Client: Hire Heroes USA
- Event: SHRM conference
- Audience: HR professionals
- Deliverables: Booth backdrop, flyer, postcard, email headers
The challenge
For its presence at the prestigious SHRM conference, Hire Heroes USA needed a full suite of collateral that would captivate HR professionals and clearly communicate its mission. The materials had to be visually compelling and strategically designed to drive engagement and highlight the value veterans and military spouses bring to the workforce.
The approach
I created a cohesive set of materials, including booth displays, handouts and promotional items, all unified by a strong visual identity. The design combined a clean, professional aesthetic with powerful imagery and data-driven messaging, so the booth would make a professional, impactful impression and help the organization connect with HR leaders and expand its mission to empower military families.
Deliverables
- 8.5" x 11" flyer, 2-sided
- 4" x 6" postcard, 2-sided
- 10' x 8' backdrop
- Four email headers
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