The Mission Brand Checkup
A free 10-minute brand self-assessment for nonprofit and mission-driven leaders.
Free self-assessmentThe Mission Brand CheckupClarity · Connection · Consistency · Confidence
See where your brand stands, and where the haze is holding you back
Your organization does important work. But if people can’t quickly see who you are, who you serve and why it matters, that work gets overlooked by donors, volunteers, partners and even the people you’re trying to help.
This printable checkup helps you and your team score your brand in four areas, see what your score means and pick a few quick wins to start this month.
What’s inside
- 12 simple statements to score across Clarity, Connection, Consistency and Confidence
- What your score means, with plain-language guidance for each range
- Quick wins you can start this month, no big budget needed
- Refresh or rebrand? The signs that point to each
It takes about 10 minutes. Better yet, fill it out with a colleague or two and compare answers.
With gratitude,
Jodi Madden, Certified Brand Strategist