It's not just about the copy.
Do you have those nagging visual issues in your marketing or overall visual branding that make you wonder if anyone else notices? Sometimes you can't put your finger on them, but you know there's something distracting enough about them that puts you, and likely others, at a place of unease.
Your prospects and customers, being as much human and observant as you, will notice if something seems off.
Graphic design solves these visual problems. It's all about creative problem-solving that ultimately leads to a better sense of differentiation, professionalism and polish, and visual-brand consistency that ties together all your marketing streams.
A good graphic designer will not just approach your project with questions about what colors you like and what kinds of imagery inspire you. In addition to those things, a good graphic designer will need to go through what we call a "discovery process" in which we ask lots of questions about your business, what inspired its inception, its goals, the kinds of people you wish to help, and what problems your business solves.
We gather information, we do research, we strategize, conceptualize, revise, and implement. All of these steps help us to establish that polished face of your business and to develop visual communications that effectively communicate what it is that you offer.
We're not just out to paint pretty pictures.
Here are some ways graphic design helps to solve those visual problems:
- Coordinates text and images to convey a unified message.
- Communicates ideas visually to sell products and spread brand awareness.
- Makes the right visual impressions, like dressing up for a function.
- Maintains your brand ofer all forms of media.
Follow me on social media for daily bite-sized nuggets on how these points are true. This week I’ll be breaking down how graphic design serves practical functions toward your marketing efforts.